Teen in viral Charles & Keith ‘luxurious bag’ TikTok video now creating content material for AirAsia


From Charles & Keith, “bag girl” Zoe Gabriel – who sparked a spirited debate over what “luxury” truly means – is now doing collaborative work with value vary supplier AirAsia.

In one 10-second video posted on Air Asia’s TikTok internet web page, the 17-year-old is seen sporting an AirAsia cabin attendant’s uniform as she dances to Boy’s a liar Pt. 2 by PinkPantheress and Ice Spice.

The video, which appears to have been filmed on a rooftop, was posted on Friday and has already been thought of over 740,000 cases.

@flyairasia Dare to dream with @zoe 🦋 ♬ genuine sound – smokinaftereat

In one different TikTok video, Zoe is contained in the cabin of an AirAsia airplane, moreover dancing, this time to a sped-up mannequin of Taylor Swift’s I Think He Knows, with a flight crew of 5 providing a best-effort, albeit awkward, backup.

That one has racked up over 67,000 views to this point.


*Domestic: all-in from RM23. Asean: all-in from RM60. Includes airport taxes, MAVCOM value, fuel surcharges and completely different related prices. T&C apply.

♬ i really feel he’s conscious of sped up – r & m <33

Zoe’s rise to on-line fame obtained right here after she was ridiculed by social media trolls when, in a TikTok video, she shared her pleasure over a bag made by Singapore mannequin Charles & Keith.

The hate obtained right here after she described the bag as “luxury”.

In response, Zoe obtained right here up with one different video calling out the snobbery, as she narrated the highly effective cases she and her family, initially from the Philippines, have wanted to bear as they try and make a life in Singapore.  

She said in that video that the bag won’t appear like an opulent merchandise to some, nevertheless it absolutely was for her, on account of her father put in a complete lot of laborious work and did a complete lot of saving merely to get it for her as a birthday current.

Her father, a mechanical engineer, moved to Singapore in 2009. Zoe and her mother, brother and two sisters adopted him a yr later, they normally have since settled in Yishun.

Detailing the challenges she and her family have wanted to beat whereas dwelling in Singapore, Zoe suggested The Straits Times: “Whenever we go to buy toys or food, my parents would go: ‘Oh, maybe next time’ or ‘Maybe if you save your own money, you can get your own’.”


Her motion pictures have unfold far and enormous, and most who’ve seen them have enthusiastically rallied behind her.

*Domestic: all-in from RM23 (S$7). Asean: All-in from RM60. Includes airport taxes, Mavcom value, fuel surcharges and completely different related prices. T&C apply.

Her experience provoked a debate about what “luxury” truly means, and a reputation amongst Singaporeans to take satisfaction of their homegrown producers.

Charles & Keith moreover took uncover, and in March took her in as thought of considered one of its fashions for its International Women’s Day advertising and marketing marketing campaign.

There has been no announcement of an official collaboration between Zoe and AirAsia.

Zoe earlier teased that she will be on a “really big and exciting project” shortly.

The response to her AirAsia motion pictures has been principally constructive.

“Waaa, she made it!! Mean ppl never win!!” said TikTok individual Debbie.

Another commenter, Si Paling Transportasi Umum, said: “This, people, (is) how life works. Opportunity, with a splash of luck. Well-deserved, Zoe.”

Still, there are naysayers.

A TikTok individual with the account establish cheeseburger said: “no hate intended. i’m genuinely confused. what did she do to deserve these opportunities?”

Some took potshots at AirAsia.

“Maybe if u will improve ur system & not makes us CHANGE flights FOR 3 TIMES, i will book the premium seat too,” commented TikTok individual mira.

This article was first revealed in The Straits Times. Permission required for copy.

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